The Problems With Martech, and Why Martech is Actually for Engineers
Is martech a good business to be in? No, but there are some ways to make it work. You might need to reframe who the customer is though.
Is martech a good business to be in? No, but there are some ways to make it work. You might need to reframe who the customer is though.
Marketing roles in technology companies have uncertain futures, and product marketing is at the top of the list. I talk about why this role is changing, and which careers paths it best morphs into.
There are many different ways to define personas for a product. I walk through the different kinds, how to use them, and the pros and cons.
I’ve seen multiple marketing executives make this mistake that kills their career at a startup. I’ll talk about what it is and what to do differently.
Startups obsess over press for the wrong reasons. I’ll talk about some of those bad reasons, what press is actually good for, and the conditions when it drives sustained growth.
Joining a startup in marketing is a trial by fire. I talk about why that is and some tips to survive and thrive.
Building a successful marketing function inside of a technology company is not an often discussed topic, but it’s critically important. I’ll explain an approach to doing so effectively.
It can be hard to tell where to start when it comes to marketing a startup. This post builds a framework for where to go and why.
In part 2 of my series on loyalty marketing, I talk about how to build a program after you’ve identified a strategy and a segment, how to test it, and how to make sure it works over the long term.
Loyalty marketing is not about making your users feel good about you. It is about strategically identifying opportunities within your user base and identifying a way to use that information to grow your business. I’ll explain how to do that in this post.