Casey Accidental

Hi, I'm Casey Winters. I advise and consult with startups on how to scale and sustainably grow their businesses.

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Centralization Vs. Decentralization in Marketplaces and Scaling Companies

Figuring who should make decisions in teams with local offices and between suppliers on your platform and your platform is hard. I help you think through it.

Tags: international, management, marketplaces, org structure. Posted on January 23, 2019 by Casey Winters.

An Alternative Approach to Re-Orgs At Your Company

Everyone hates re-orgs. But I have an approach you may want to consider taking next time to make them less painful.

Tags: management, team building. Posted on January 14, 2019 by Casey Winters.

The Problems With Martech, and Why Martech is Actually for Engineers

Is martech a good business to be in? No, but there are some ways to make it work. You might need to reframe who the customer is though.

Tags: marketing, startups. Posted on January 3, 2019 by Casey Winters.

Q&A with Elena Verna at Amplitude Amplify Conference

The video is up from my Q&A with Elena Verna at the Amplitude Amplify Conference.

Tags: freemium, growth, loops, network effects. Posted on November 26, 2018 by Casey Winters.

Onboarding Presentation at Segment Synapse Conference

I recently spoke at the Segment Synapse conference on onboarding, and you can watch the video here.

Tags: activation, analytics, onboarding, presentations, research, retention. Posted on October 8, 2018 by Casey Winters.

Announcing the next Retention Deep Dive, Growth Series, and something new

I’m excited to talk about some of the working I’ve been doing with Reforge to launch new courses that help tech company building and growth.

Tags: engagement, growth, personal, retention, strategy. Posted on August 13, 2018 by Casey Winters.

The Life and Death of Product Marketing

Marketing roles in technology companies have uncertain futures, and product marketing is at the top of the list. I talk about why this role is changing, and which careers paths it best morphs into.

Tags: careers, marketing. Posted on July 30, 2018 by Casey Winters.

The Analyst Career Path

The analyst is a rapid rising role in popularity at companies. With that has come an unclear career path. I talk about the three paths that are most common for analysts and why.

Tags: analytics, careers, team building. Posted on June 26, 2018 by Casey Winters.

The Autonomy Spectrum: How Much Autonomy Should You Give Your Teams?

Determining how much freedom you should allow your teams is hard for founders and executives to figure out. I walk through a framework on how to think through this problems, and some general principles to live by.

Tags: communication, team building. Posted on May 29, 2018 by Casey Winters.

Google’s New Strategy and How It Affects Aggregators

The glory days of SEO might be over as Google adapts to mobile user experiences. I explain what’s happening with Google search, some different scenarios on how it plays out by category and what you should do if you care about organic search traffic.

Tags: business models, search engine optimization, strategy. Posted on April 23, 2018 by Casey Winters.

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Who Am I?

Bio Hi, I'm Casey Winters, scaling and growth advisor. Learn more

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My Profiles

  • Last.fm
  • LinkedIn
  • Pinterest
  • Quora
  • Twitter

What I Read

  • A VC
  • Above the Crowd
  • Andrew Chen
  • Bill Barnett on Strategy
  • Brian Balfour
  • Chris Dixon
  • First Round Review
  • Greg Reda
  • Greylock Perspectives
  • Growth Eng Blog
  • John Egan
  • Kwokchain
  • Moz
  • Nir And Far
  • Scott Belsky
  • Stratechery

Companies I Work With

  • Beek
  • Darby Smart
  • Eventbrite
  • Hipcamp
  • Mercari
  • Reddit
  • Reforge
  • Ritual
  • Stylebee
  • Thumbtack
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