Centralization Vs. Decentralization in Marketplaces and Scaling Companies
Figuring who should make decisions in teams with local offices and between suppliers on your platform and your platform is hard. I help you think through it.
Figuring who should make decisions in teams with local offices and between suppliers on your platform and your platform is hard. I help you think through it.
Everyone hates re-orgs. But I have an approach you may want to consider taking next time to make them less painful.
Is martech a good business to be in? No, but there are some ways to make it work. You might need to reframe who the customer is though.
The video is up from my Q&A with Elena Verna at the Amplitude Amplify Conference.
I recently spoke at the Segment Synapse conference on onboarding, and you can watch the video here.
I’m excited to talk about some of the working I’ve been doing with Reforge to launch new courses that help tech company building and growth.
Marketing roles in technology companies have uncertain futures, and product marketing is at the top of the list. I talk about why this role is changing, and which careers paths it best morphs into.
The analyst is a rapid rising role in popularity at companies. With that has come an unclear career path. I talk about the three paths that are most common for analysts and why.
Determining how much freedom you should allow your teams is hard for founders and executives to figure out. I walk through a framework on how to think through this problems, and some general principles to live by.
The glory days of SEO might be over as Google adapts to mobile user experiences. I explain what’s happening with Google search, some different scenarios on how it plays out by category and what you should do if you care about organic search traffic.