Announcing the next Retention Deep Dive, Growth Series, and something new
I’m excited to talk about some of the working I’ve been doing with Reforge to launch new courses that help tech company building and growth.
Read onThe Life and Death of Product Marketing
Marketing roles in technology companies have uncertain futures, and product marketing is at the top of the list. I talk about why this role is changing, and which careers paths it best morphs into.
Read onThe Analyst Career Path
The analyst is a rapid rising role in popularity at companies. With that has come an unclear career path. I talk about the three paths that are most common for analysts and why.
Read onThe Autonomy Spectrum: How Much Autonomy Should You Give Your Teams?
Determining how much freedom you should allow your teams is hard for founders and executives to figure out. I walk through a framework on how to think through this problems, and some general principles to live by.
Read onGoogle’s New Strategy and How It Affects Aggregators
The glory days of SEO might be over as Google adapts to mobile user experiences. I explain what’s happening with Google search, some different scenarios on how it plays out by category and what you should do if you care about organic search traffic.
Read onFeature/Product Fit
Most teams do not have a great process for figuring out how to add new features to improve the core product. I walk through my framework on how to make sure your feature adds value, and how to measure it.
Read onThe Email Marketing and Notifications Evolution Inside Companies
Emails and notifications have a predictable advancement in terms of sophistication inside companies over time. I map that evolution and provide some thoughts to help understand when it’s time to evolve.
Read onThe Four Types of Traffic to Your Home Page
There are different types of people who arrive at a site’s home page. Understanding who those people are and how to help them is key to being successful.
Read onAddressing Common Misconceptions about Food Delivery Marketplaces
Food delivery marketplaces are booming, and with that has come criticism over how much they actually help restaurants. I try to clear up some common misconceptions that people use to argue against food delivery marketplaces and make some suggestions on how they could add more value to restaurants.
Read onThe Three Personas: How Marketing, Product, and Analytics Attempt to Define The Customer
There are many different ways to define personas for a product. I walk through the different kinds, how to use them, and the pros and cons.
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