Centralization Vs. Decentralization in Marketplaces and Scaling Companies
Figuring who should make decisions in teams with local offices and between suppliers on your platform and your platform is hard. I help you think through it.
An Alternative Approach to Re-Orgs At Your Company
Everyone hates re-orgs. But I have an approach you may want to consider taking next time to make them less painful.
The Problems With Martech, and Why Martech is Actually for Engineers
Is martech a good business to be in? No, but there are some ways to make it work. You might need to reframe who the customer is though.
Q&A with Elena Verna at Amplitude Amplify Conference
The video is up from my Q&A with Elena Verna at the Amplitude Amplify Conference.
Onboarding Presentation at Segment Synapse Conference
I recently spoke at the Segment Synapse conference on onboarding, and you can watch the video here.
Announcing the next Retention Deep Dive, Growth Series, and something new
I’m excited to talk about some of the working I’ve been doing with Reforge to launch new courses that help tech company building and growth.
The Life and Death of Product Marketing
Marketing roles in technology companies have uncertain futures, and product marketing is at the top of the list. I talk about why this role is changing, and which careers paths it best morphs into.
The Analyst Career Path
The analyst is a rapid rising role in popularity at companies. With that has come an unclear career path. I talk about the three paths that are most common for analysts and why.
The Autonomy Spectrum: How Much Autonomy Should You Give Your Teams?
Determining how much freedom you should allow your teams is hard for founders and executives to figure out. I walk through a framework on how to think through this problems, and some general principles to live by.
Google’s New Strategy and How It Affects Aggregators
The glory days of SEO might be over as Google adapts to mobile user experiences. I explain what’s happening with Google search, some different scenarios on how it plays out by category and what you should do if you care about organic search traffic.