The Three Personas: How Marketing, Product, and Analytics Attempt to Define The Customer
There are many different ways to define personas for a product. I walk through the different kinds, how to use them, and the pros and cons.
Read onProduct Visionary vs. Product Leader
Many people want to get into product management. Few actually understand what that means.
Read onHow to Set Up and Hire an Analytics Team
Building and scaling and analytics team is a confusing task for a company. I walk through some of the implementations I’ve seen, what I think best, and how to find the right people.
Read onAlign Revenue to the Value You Create
As I’ve worked more with subscription business, I’ve thought a lot about the best way to ask people to buy and how to align your pricing model to customer needs.
Read onGetting Smart About Growth Podcast with Andrew Chen
I invited Andrew Chen over to the Greymatter podcast to talk about how growth is getting harder and what to do about it.
Read onWhat Are Growth Teams For, and What Do They Work On?
I recently did a presentation on growth teams, why they exist, and what they work on, with a bunch of examples from my career.
Read onFour Strategies to Win Big with Low Frequency Marketplaces
Low frequency marketplaces are hard to build because they cease to create habits. I talk about some strategies that can create habits even with low frequency.
Read onWhy Focus Is Critical to Growing Your Startup, Until It Isn’t
Knowing when to focus and when to expand your product and markets is key to growing a successful business. I’ll explain how and when to think about these decisions.
Read onPodcast with Intercom
I chatted with Intercom on their podcast about growth, onboarding, and retention.
Read onB2B Growth Podcast with Naomi Ionita
B2B startups have exploded recently with many big winners that don’t look like traditional enterprise sales business. Naomi Ionita joins me to talk about this trends and some best practices.
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