Feature/Product Fit
Most teams do not have a great process for figuring out how to add new features to improve the core product. I walk through my framework on how to make sure your feature adds value, and how to measure it.
The Email Marketing and Notifications Evolution Inside Companies
Emails and notifications have a predictable advancement in terms of sophistication inside companies over time. I map that evolution and provide some thoughts to help understand when it’s time to evolve.
The Four Types of Traffic to Your Home Page
There are different types of people who arrive at a site’s home page. Understanding who those people are and how to help them is key to being successful.
Addressing Common Misconceptions about Food Delivery Marketplaces
Food delivery marketplaces are booming, and with that has come criticism over how much they actually help restaurants. I try to clear up some common misconceptions that people use to argue against food delivery marketplaces and make some suggestions on how they could add more value to restaurants.
The Three Personas: How Marketing, Product, and Analytics Attempt to Define The Customer
There are many different ways to define personas for a product. I walk through the different kinds, how to use them, and the pros and cons.
Product Visionary vs. Product Leader
Many people want to get into product management. Few actually understand what that means.
How to Set Up and Hire an Analytics Team
Building and scaling and analytics team is a confusing task for a company. I walk through some of the implementations I’ve seen, what I think best, and how to find the right people.
Align Revenue to the Value You Create
As I’ve worked more with subscription business, I’ve thought a lot about the best way to ask people to buy and how to align your pricing model to customer needs.
Getting Smart About Growth Podcast with Andrew Chen
I invited Andrew Chen over to the Greymatter podcast to talk about how growth is getting harder and what to do about it.
What Are Growth Teams For, and What Do They Work On?
I recently did a presentation on growth teams, why they exist, and what they work on, with a bunch of examples from my career.