Casey Accidental

Hi, I'm Casey Winters, Chief Product Officer at Eventbrite. I also advise tech companies on how to scale and sustainably grow their businesses.

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The Life and Death of Product Marketing

Marketing roles in technology companies have uncertain futures, and product marketing is at the top of the list. I talk about why this role is changing, and which careers paths it best morphs into.

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Tags: careers, marketing by Casey Winters.

The Analyst Career Path

The analyst is a rapid rising role in popularity at companies. With that has come an unclear career path. I talk about the three paths that are most common for analysts and why.

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Tags: analytics, careers, team building by Casey Winters.

The Autonomy Spectrum: How Much Autonomy Should You Give Your Teams?

Determining how much freedom you should allow your teams is hard for founders and executives to figure out. I walk through a framework on how to think through this problems, and some general principles to live by.

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Tags: communication, team building by Casey Winters.

Google’s New Strategy and How It Affects Aggregators

The glory days of SEO might be over as Google adapts to mobile user experiences. I explain what’s happening with Google search, some different scenarios on how it plays out by category and what you should do if you care about organic search traffic.

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Tags: business models, search engine optimization, strategy by Casey Winters.

Feature/Product Fit

Most teams do not have a great process for figuring out how to add new features to improve the core product. I walk through my framework on how to make sure your feature adds value, and how to measure it.

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Tags: product, retention, user experience by Casey Winters.

The Email Marketing and Notifications Evolution Inside Companies

Emails and notifications have a predictable advancement in terms of sophistication inside companies over time. I map that evolution and provide some thoughts to help understand when it’s time to evolve.

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Tags: email marketing, engagement, notifications, retention by Casey Winters.

The Four Types of Traffic to Your Home Page

There are different types of people who arrive at a site’s home page. Understanding who those people are and how to help them is key to being successful.

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Tags: conversion optimization, user experience by Casey Winters.

Addressing Common Misconceptions about Food Delivery Marketplaces

Food delivery marketplaces are booming, and with that has come criticism over how much they actually help restaurants. I try to clear up some common misconceptions that people use to argue against food delivery marketplaces and make some suggestions on how they could add more value to restaurants.

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Tags: business models, marketplaces, value by Casey Winters.

The Three Personas: How Marketing, Product, and Analytics Attempt to Define The Customer

There are many different ways to define personas for a product. I walk through the different kinds, how to use them, and the pros and cons.

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Tags: analytics, email marketing, marketing, personas, product by Casey Winters.

Product Visionary vs. Product Leader

Many people want to get into product management. Few actually understand what that means.

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Tags: careers, product, scaling, team building by Casey Winters.

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Who Am I?

Bio Hi, I'm Casey Winters, Chief Product Officer at Eventbrite. Learn more

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My Profiles

  • Last.fm
  • LinkedIn
  • Pinterest
  • Quora
  • Twitter

What I Read

  • A VC
  • Above the Crowd
  • Andrew Chen
  • Bill Barnett on Strategy
  • Brian Balfour
  • Chris Dixon
  • First Round Review
  • Greg Reda
  • Greylock Perspectives
  • Growth Eng Blog
  • John Egan
  • Kwokchain
  • Moz
  • Nir And Far
  • Scott Belsky
  • Stratechery

Companies I've Worked With

  • Airbnb
  • Apartments.com
  • Beek
  • Canva
  • Eventbrite
  • Figma
  • GoFundMe
  • Hipcamp
  • Lyft
  • Reddit
  • Redfin
  • Reforge
  • Reverb
  • Ritual
  • Stylebee
  • Thumbtack
  • Tinder
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