The glory days of SEO might be over as Google adapts to mobile user experiences. I explain what’s happening with Google search, some different scenarios on how it plays out by category and what you should do if you care about organic search traffic.
Read onMost teams do not have a great process for figuring out how to add new features to improve the core product. I walk through my framework on how to make sure your feature adds value, and how to measure it.
Read onEmails and notifications have a predictable advancement in terms of sophistication inside companies over time. I map that evolution and provide some thoughts to help understand when it’s time to evolve.
Read onThere are different types of people who arrive at a site’s home page. Understanding who those people are and how to help them is key to being successful.
Read onFood delivery marketplaces are booming, and with that has come criticism over how much they actually help restaurants. I try to clear up some common misconceptions that people use to argue against food delivery marketplaces and make some suggestions on how they could add more value to restaurants.
Read onThere are many different ways to define personas for a product. I walk through the different kinds, how to use them, and the pros and cons.
Read onMany people want to get into product management. Few actually understand what that means.
Read onBuilding and scaling and analytics team is a confusing task for a company. I walk through some of the implementations I’ve seen, what I think best, and how to find the right people.
Read onAs I’ve worked more with subscription business, I’ve thought a lot about the best way to ask people to buy and how to align your pricing model to customer needs.
Read onI invited Andrew Chen over to the Greymatter podcast to talk about how growth is getting harder and what to do about it.
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