Why subscribe?
It’s my mission to discover and scale the use of the best practices for scaling companies across product, growth, hiring, etc. I write a lot about product development, network effects, growth loops, and scaling startups effectively.
Who am I?
Hi, I’m Casey Winters, co-founder and CEO of SuperMe. We’re building the AI-native professional network. Your work becomes your profile, trained on your writing, talks, notes, and more. Anyone can talk to it and get advice grounded in your real words. Ask a business question through perspective search, and get answers from the most relevant experts on the topic, each sourced from their actual knowledge. It’s how advice works in the real world: you ask a few smart people, compare views, and decide.
I’ve worked on scaling multiple startups to large technology companies as an employee and as an advisor. Before SuperMe, I was the Chief Product Officer at Eventbrite, where I led the PM, product design, research, and growth marketing teams. I helped Eventbrite navigate the pandemic and focus our strategy, becoming more product led, improving developer velocity, and making the shift to helping event creators grow their demand.
I started the marketing team at Grubhub and scaled Grubhub’s demand side acquisition and retention strategies. We built a city expansion playbook and compounding loops of sustainable growth with low or no CAC and strong retention. This helped drive Grubhub from 3 cities to 1,000+ and from a $1 million series A to an IPO and $7.3 billion exit.
After this, I joined Pinterest and led the growth product team. I joined amid a shift from a social network to a personalized recommendations system, from social driven growth to SEO, and from U.S. only to international first. Pinterest had 40 million active users. We turned SEO into a scalable acquisition strategy, increased conversion to signups/mobile 5x, and replaced our email and notification system for scale. Pinterest now has over 500 million active users with the majority of them outside the U.S. and is a public company.
I started my career as a marketing analyst at Apartments.com, and that helped me understand that the way online companies grow is very different from what you learn about in school. From there, I started implementing these strategies at Apartments.com and sister site Homefinder.com.
Most of my career has been one lesson repeated: find the bottleneck, fix the bottleneck. Sometimes it’s the org structure. Sometimes it’s the data. Usually it’s that nobody has done this before and they don’t know where to start.
