The Death Spiral of Startup CMOs
I’ve seen multiple marketing executives make this mistake that kills their career at a startup. I’ll talk about what it is and what to do differently.
Tag Archives: media buying
Data Mining for Media Buying (Media Buying Part II)
Making the media buying process an analytical and automated process versus an emotional one is easier than you think. Using data from your business and from any media vendor will provide all of the data need to make an informed decision on where to purchase media for an advertising campaign.
Buy American, I Mean Remnant (Media Buying Part I)
Even though targeting is the most important thing to consider when making media buying decisions, making smart choices about how much targeting to pay a premium for versus paying less for untargeted or even leftover media can be the key to cost effectiveness.