The Perils and Benefits of AB Testing
It’s easy to see how AB testing benefits startups. It is not always the best go-to approach though. I describe how it helps and how it hinders.
Read onTag Archives: strategy
The Startup Marketing Funnel
It can be hard to tell where to start when it comes to marketing a startup. This post builds a framework for where to go and why.
Read onA Primer on Startup SEO
One of the most common questions I receive from new startups is should they work on SEO, and if so, how. This post explains how to approach that question and how SEO works in general.
Read onLoyalty Marketing Part II: Making a Program and Keeping It Successful
In part 2 of my series on loyalty marketing, I talk about how to build a program after you’ve identified a strategy and a segment, how to test it, and how to make sure it works over the long term.
Read onLoyalty Marketing Part I: Strategies and Segments
Loyalty marketing is not about making your users feel good about you. It is about strategically identifying opportunities within your user base and identifying a way to use that information to grow your business. I’ll explain how to do that in this post.
Read onDistribution Real Estate, or an Untalked About Element of Facebook’s Acquisition and Unbundling Strategy
With many distribution channels, there is a presumed cap to how well you can perform: the #1 result for a search term on Google, the #1 free app on the App Store. If you think like a search marketer though, reaching those top results can be just the beginning or your ability to maximize a channel. This type of thinking explains some of Facebook’s recent strategic moves.
Read onPlaying with Sunk Costs
The growth phase of a startup is a time when the emphasis is on growth over profitability. This relaxing of constraints when it comes to spending money creates some short term opportunities that can create long term value, and not just with marketing spend.
Read onPlanning for Positive Externalities
With the emergence of green products and the sharing economy, many are exalting our younger generations for their generosity and renewed sense of commitment to their own communities and not just themselves. But there is an undercurrent driving these trends that involves neither generosity nor community. Unlocking its power can do more to provide social change than most realize.
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