In part 2 of my series on loyalty marketing, I talk about how to build a program after you’ve identified a strategy and a segment, how to test it, and how to make sure it works over the long term.
Read onLoyalty marketing is not about making your users feel good about you. It is about strategically identifying opportunities within your user base and identifying a way to use that information to grow your business. I’ll explain how to do that in this post.
Read onWith many distribution channels, there is a presumed cap to how well you can perform: the #1 result for a search term on Google, the #1 free app on the App Store. If you think like a search marketer though, reaching those top results can be just the beginning or your ability to maximize a channel. This type of thinking explains some of Facebook’s recent strategic moves.
Read onThe growth phase of a startup is a time when the emphasis is on growth over profitability. This relaxing of constraints when it comes to spending money creates some short term opportunities that can create long term value, and not just with marketing spend.
Read onWith the emergence of green products and the sharing economy, many are exalting our younger generations for their generosity and renewed sense of commitment to their own communities and not just themselves. But there is an undercurrent driving these trends that involves neither generosity nor community. Unlocking its power can do more to provide social change than most realize.
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