Tag Archives: mobile

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What’s Your Mobile Loop?

November 17th, 2015

For all of the billions of websites and millions of apps out there, people only visit a few of them on a regular basis. Examine what they are, and whether you can become one or add your content effectively into those that are.

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Distribution Real Estate, or an Untalked About Element of Facebook’s Acquisition and Unbundling Strategy

June 3rd, 2014

With many distribution channels, there is a presumed cap to how well you can perform: the #1 result for a search term on Google, the #1 free app on the App Store. If you think like a search marketer though, reaching those top results can be just the beginning or your ability to maximize a channel. This type of thinking explains some of Facebook’s recent strategic moves.

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