Tag Archives: marketing

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The Power of Physical Evidence

August 4th, 2013

In the jump from the offline to the online world, service marketers have left one key component of their marketing mix behind. Some companies have started to realize the value of bringing this physical tool back into their marketing mix, and when done correctly, it can be very effective.

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Be A Silent Killer

September 13th, 2012

Most businesses these days are clamoring for attention, from press, from users, from potential investors. They want you to know everything they’re doing and how successful all of it is. Hype is the word. But some of the best companies pursue the opposite approach, and I think they might be the ones doing it right.

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Counterselling

September 8th, 2011

When you’re a startup, you generally don’t have that much money for advertising, but you need to tell people about your product. It turns out there’s always one group of consumers that will listen to you, and no, it’s not early adopters. It’s salespeople. You can use this to your advantage to get the word out about your startup and get invaluable product feedback for free.

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Abbreviate Yourself

July 1st, 2010

As humans, we hate syllables, and as a result, have the tendency to abbreviate the names of everything. Our laziness becomes a marketing problem that can easily be pre-empted by some deeper thought at the time of brand creation/redefinition.

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