Tag Archives: marketing

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Distribution Real Estate, or an Untalked About Element of Facebook’s Acquisition and Unbundling Strategy

June 3rd, 2014

With many distribution channels, there is a presumed cap to how well you can perform: the #1 result for a search term on Google, the #1 free app on the App Store. If you think like a search marketer though, reaching those top results can be just the beginning or your ability to maximize a channel. This type of thinking explains some of Facebook’s recent strategic moves.

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With Growth, Don’t Forget About the Long Term

May 10th, 2014

The challenge for growth, particularly of new customers, makes startups very focused on short-term tactics that move the needle. But acquisition channels don’t just affect short term numbers. In this post I explain how to watch out for long term negative effects from short term wins, and provide a simple framework to protect you against these problems that typically surface later down the road.

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