Tag Archives: branding

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The Power of Physical Evidence

August 4th, 2013

In the jump from the offline to the online world, service marketers have left one key component of their marketing mix behind. Some companies have started to realize the value of bringing this physical tool back into their marketing mix, and when done correctly, it can be very effective.

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Abbreviate Yourself

July 1st, 2010

As humans, we hate syllables, and as a result, have the tendency to abbreviate the names of everything. Our laziness becomes a marketing problem that can easily be pre-empted by some deeper thought at the time of brand creation/redefinition.

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