About Casey Accidental
Hi, I’m Casey Winters, Online & Interactive Marketing Director at GrubHub. I’m an experienced marketer always trying to broaden my experience, whether it be in online marketing, product strategy, or branding. As the first marketing hire at GrubHub, I helped the company grow from a few thousand users to over a million, and created and implemented strategies for just about any type of marketing or product initiative you can think of. I now manage a team of four who make me look better than I am.
I’m also pursuing my MBA, and enjoy using the tools I learn in class to evaluate what I’m working on in my job and the overall industry. I think about marketing and technology a lot. So I use this blog to collect the random thoughts I have which otherwise wouldn’t be important enough to talk about. I try to talk about challenges that are applicable to any industry, though I might have a bit more expertise in startups.
Why Casey Accidental?
KC Accidental is a Canadian indie rock band that later formed into Broken Social Scene. They released a couple of kick ass albums then evolved into something more. You should check them out if you haven’t.