Distribution Real Estate, or an Untalked About Element of Facebook’s Acquisition and Unbundling Strategy

June 3rd, 2014

With many distribution channels, there is a presumed cap to how well you can perform: the #1 result for a search term on Google, the #1 free app on the App Store. If you think like a search marketer though, reaching those top results can be just the beginning or your ability to maximize a channel. This type of thinking explains some of Facebook’s recent strategic moves.

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