Distribution Real Estate, or an Untalked About Element of Facebook’s Acquisition and Unbundling Strategy

June 3rd, 2014

With many distribution channels, there is a presumed cap to how well you can perform: the #1 result for a search term on Google, the #1 free app on the App Store. If you think like a search marketer though, reaching those top results can be just the beginning or your ability to maximize a channel. This type of thinking explains some of Facebook’s recent strategic moves.

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With Growth, Don’t Forget About the Long Term

May 10th, 2014

The challenge for growth, particularly of new customers, makes startups very focused on short-term tactics that move the needle. But acquisition channels don’t just affect short term numbers. In this post I explain how to watch out for long term negative effects from short term wins, and provide a simple framework to protect you against these problems that typically surface later down the road.

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Playing with Sunk Costs

January 2nd, 2014

The growth phase of a startup is a time when the emphasis is on growth over profitability. This relaxing of constraints when it comes to spending money creates some short term opportunities that can create long term value, and not just with marketing spend.

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Planning for Positive Externalities

December 4th, 2013

With the emergence of green products and the sharing economy, many are exalting our younger generations for their generosity and renewed sense of commitment to their own communities and not just themselves. But there is an undercurrent driving these trends that involves neither generosity nor community. Unlocking its power can do more to provide social change than most realize.

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